Currently, the work of commercial is one of the most professional opportunities in Spain. In fact, the figure of this position is present in the vast majority of companies since they need qualified people in sales to give outlet to their products. Therefore, if you do not have a job or you are looking for a better career, do not discard this option. In addition, to help you, I am going to explain below the main mistakes that salespeople usually make and that can deprive them of executing their task correctly.
Pay close attention, because as in any job, you have to be sure you want to do it and you're going to put your mind to it. That is to say, it is not a step towards a different activity. Try to be ambitious and you will soon see how you can earn as much or more money in business than in any other profession. In this sense, you have to put all your effort in knowing the product or service you are going to market in detail because only then you will be able to convince the potential buyer to get it.
On the other hand, you may think that working for a large company is an advantage but I can assure you that it is not always so. Mainly, because in these cases it is difficult for you to miss details about their history, their working methods, their investments, etc. There are many things you have to control to guarantee a successful sale in these cases. The same could be said about you.
Know yourself, be aware of your strengths and weaknesses, and set realistic goals. Therefore, don't spend more effort than necessary on sales that probably won't happen. To achieve this, try to find out, first of all, if the potential customer needs your product or service, if he or she has the economic capacity to buy it and if he or she has the capacity to make decisions. If all three questions are answered positively, it is time to give everything to make it happen.
Obviously, you will always have in mind the objectives that your company has set for you and even yourself, but the customer does not have to know. That's why you should always focus on satisfying their needs, not your own. In addition, I advise you to be open to new formulas as there are many and all are equally valid as the case may be. This is the main reason why, before contacting the potential buyer, you must have everything prepared and studied.
This is the only way to develop the right strategy. Likewise, I must tell you that it is possible that your product or service will raise objections. In any case, keep them in mind only when developing your sales tactics and never pass them on to the customer. In fact, he will most likely raise them with you and you should know how to handle them.
Finally, if you don't sell for a day or two, don't be discouraged. Statistics show that one out of every ten dates ends up being sold. So be positive and look to the future - these are the main mistakes that commercials make these days. Therefore, if you avoid them and make use of your experience and your main qualities as a person, you will see how you can do this job without major difficulties.